313FAD has been dedicated to bringing fashion talent from metro Detroit together since 2007. A byline of “The Detroit Fashion Movement” has been in use equally as long.
Why the Brand Name 313FAD?
313 is the telephone area code that is used for Detroit. It is also known world-wide through marketed apparel, music labels, and assorted branding.
FAD was added to provide a perspective on what the community is about using multiple essences. “Fashion Alive Detroit” is used to let people know that we are always in the process of creating (fashioning) in Detroit. We also can imply that Fashion is Alive in Detroit, and that the members of the organization are those involved in discovery and demonstrating this.
January 2007 was the first 313FAD meeting at 1315 Broadway, Detroit. It was a multi-purpose occasion with an event seeking models for a show. Stephen Boyle “Fuzzytek” had put the call out to simply bring a spectrum of fashion oriented people together.
Subsequently online communities were formed using a few platforms. Meetings were held at least 2-3 times a year as well. Tips were exchanged and people got to know others interested in Detroit’s fashion movement.
It is now the beginning of 2011. 313FAD has been rolled into The Detroit Factory as a fashion community, as the endeavor for TDF is to assist talent in production by bringing resources together.